What I learned from a week placement at BeaconHouse Events

Work experience has the potential to be dull. Usually, the excitement of the real world of work is quickly diminished by the seemingly endless photocopying and tea-making experience most end up with. But luckily for me, my work experience week at BeaconHouse was far from that.

From the second I stepped into the office that Monday morning I felt welcomed. Instead of the tightly strung, high-pressure atmosphere I expected, I was greeting by a team of friendly yet hardworking individuals. The approachable staff meant I wasn’t hesitant to ask for help or guidance in my set tasks, allowing me to take much more enjoyment in what I was doing. Once I was settled, I was given the chance to listen in on a conference call about an upcoming event. It gave me a unique insight into the process of organising an event and the steps taken to create the perfect finished product. Now I’m even more appreciative when I’m scoffing down nibbles at a function!

The rest of the day included learning about how employees manage their workloads on a day-to-day basis and the software applications they use. Additionally, I was given the task of researching venue options for a future event. Being able to collaborate and assist on real life projects gave me a realistic, hands-on experience that I thoroughly enjoyed.

The next day I was given the chance to spectate a meeting on establishing company ideals, characteristics and values. This helped me to learn the importance of attitude and mindset in both a work and school environment and the skills needed to thrive and flourish in those environments. Needless to say, it fascinated me much more than the Pythagorean theorem in school.

One evening, I was even asked to attend a company event where I assisted with checking employees in using the ticketing software, among other jobs. This was very new to me, but that meant it was a new possibility for learning and growth. The event was interesting to spectate; I certainly learnt a lot onsite!

During my time at BeaconHouse I have partaken in and contributed to many different projects, helping me explore both the industry and the ways in which I tackle tasks. I’ll admit, I was nervous coming in and unsure of what to expect but I have been warmly welcomed and encouraged to work to the best of my ability; the week was everything I hoped it would be.

Overall, my time at BeaconHouse Events has shown me the resilience, responsibility and trust needed in order to thrive in a working environment. It was a very enjoyable yet realistic insight into the industry and I have definitely gained in confidence. Thank you to the whole Beacon House Team for a great week!

Directors Blog: The Business of Events

I have been working in the events industry now for almost 15 years. I have delivered complex events in the North East of England (where I am based), UK wide, and Qatar in the Middle East.

From small workshops and dinners to enormous international petroleum congresses in Qatar and complex national Government events in the UK, I have delivered most types of B2B event in my career.

When people ask me what I love most about events, it often surprises them. It’s not actually the event itself – although that does gives me an enormous sense of achievement – it’s the business behind an event.

Strategy is key to any business, and the same goes for an event. An event without thought, planning or direction, will more than likely fail to deliver impact. Strategy is crucial. I absolutely love turning profits and surpluses for clients. A carefully planned and well thought through event, taking the aims and objectives from the client, creating something that delivers and exceeds expectations, is a must.

Anyone (sensible!) can take a budget, spend it on food, drinks and a room and get people there to listen to someone speaking. The key is finding how that event will deliver results for the client – whether that be buy in from staff, customer acquisition, income generation or something else entirely. How will the event be sustainable and become an annual fixture? How do you make sure your content is relevant? How do you make sure people want to attend? How do you make sure there is sponsor engagement? The answer is always – through being strategic and respecting your audience.

An engaged audience is surely what we are all aiming for. Otherwise what’s the point?

At BeaconHouse Events we have worked on many seed event ideas with our clients. Some literally start at zero. Nada. Nothing. No budget, no speakers, no location and no audience. Just an idea. I love the challenge of creating something from nothing. And making the event cover its costs and generate a surplus. It’s all in the strength of the idea, the contacts, the network and the knowledge of what the audience will want to hear – why will they come, what do they want to learn, do, see, hear and feel at an event?

All too often, the value of the audience’s time is underestimated; “it’s free to attend so people will come along, right?” Not right, not always. In fact, not charging people to attend an event often results in the audience not putting as high a value on the experience. With a price tag attached, your audience has to make a conscious decision to invest not only their time, but their money. People value their time perhaps even more than the money it costs them. If they won’t achieve what they personally want to from attending – learning, making new connections, sharing knowledge – they won’t come. Even if they have paid, even if you do put on a glass or two of wine. No-show rates for the events industry can be up to 40% for free of charge events, but still up to 25% for paid for ones. The more reason you give your audience to attend, the more likely they are to show up so the journey shouldn’t stop with them booking their ticket.

Money is of course critical to many businesses, events and clients. Events don’t necessarily need to make money, in fact for many of our clients it’s not about that. However, often, events do need to cover their own costs. Working out how an event can be monetised, and in turn deliver value to the sponsor, partner, attendee is really what makes me tick and in fact what keeps us in business! Here at BeaconHouse HQ, I proudly sport the ‘finance queen’ badge. I love number crunching, but without strategy, without understanding the business of your event you may as well give up before you’ve started.

Making BeaconHouse Events a little greener…

There are plenty of small, simple things you do to conserve energy and run a greener office. From eco-friendly cleaning products to turning down the thermostat, we’ve been taking our top hacks for reducing our office carbon footprint and trying to improve our impact across the venues we host events at. Work continues within the team to find more sustainable solutions across the board, so we’ll be adding to our measures throughout 2019 and beyond.

Sustainability swaps we are taking are

Standby to OFF

We are all aware that standby isn’t great for the environment, but it’s also not the best for our wallets either – each year, UK households waste £227 million from appliances left on standby. So, we turn off all our appliances at the plug when not in use.

Single Use to Reusable

The lure of single-use plastic for quick food service is common but we’ve been asking venues to either ensure our delegates are served with crockery, or if required recyclable trays. We also ensure our pre-event delegate communications encourage bringing reusable cups/water bottles that can be filled up (and rinsed) at stations around the event

Meat to Veggie

Meat-free meals have a far smaller carbon footprint than meat, and the desire to eat closer to a plant-based diet is growing, so the venues we’ve worked with have been providing some exceptional veggie and vegan menus. When there is an expectation of a meat/fish course, we’ve been turning to game, wild fish, and poultry for feasts with a lower carbon footprint.

National to Local

We are spoilt in Newcastle for choice of suppliers, from eco-friendly printers Northern Print to a wealth of local food suppliers championing great produce (Hexhamshire Organics, Belly of the Beast), we don’t have to stretch out of the region and transport cargo across the world.

Taxis to Tours

Our events often include multi-site usage, and we’ve been championing informative and fun (we promise) walking tours to get delegates across cities to other venues. We can’t always promise the weather will be fine, but it’s a great extra networking and social activity for delegates visiting the city.

Programmes to Apps

Where possible, we’ve been reducing the production of any print, and moving programmes online with interactive apps, where delegates can organise the sessions they will attend, chat with delegates pre-event and keep up to date on the latest information.

Commercial Bins to a SINGLE Bin Bag

With our client Space Group, we’ve made a big (or rather small) commitment. To take a two-day conference with exhibition and awards ceremony, BIM Show Live, and reduce the waste from filling commercial bins to fill one, single, standard, the type you’d have at home, black, bin bag. Which means we are looking at every element of the event, ensuring we are reducing at every step from launch to delivery.

We’ll keep you updated on progress!

5 Reasons you should NOT host an event

You want to keep people apart

Events bring people together for a common purpose. Choosing to host an event will see you running the high risk of facilitating lasting relationships through networking. You and your team will be forced to build partnerships, meet prospects, and sell more products or services.

Inviting clients and prospects to an event they would genuinely be interested in; means they’ll be lured in by your non ‘salesy’ approach and unfortunately likely to accept your offerings. You’ll lumber yourself with a lot more work.

You’ll have to spend money and time

Champagne reception for your nearest and dearest clients, makes Joan in Accounts shudder. When you have an important message to communicate to a large audience of clients, employees or stakeholders, a simple email that they may, or more likely not read will probably suffice. Perhaps send it with the high importance exclamation mark, that might extend the attention span from the average eight seconds.

It will put your brand centre stage

Events command attention. If you’d rather your business was far from the limelight, it is essential to avoid this sort of commotion. An event will only encourage delegates to become company advocates and become further engaged in your brand. Sounds a bit clingy, better to keep them at an arm’s length.

People will be at risk of having fun

Keep morale at a consistent level by avoiding a yearly award show for employees or customers – winners are likely to have an unhealthy ‘spike’ in motivation and encourage others to aim to win in future years.

Make sure to put a stop to any staff conferences or seminars. Beautiful and alternate locations encourage inspirational and out-of-the-box thinking, no point causing an unnecessary distraction. Employees can meet colleagues in the break room and learn about innovations in their own time – engaging in refresher training is unnecessary.

Removing teams from the comfort of the office will encourage ‘over relaxation’ and cohesive working – consider the operational complexities of this before instigating, you will risk attracting new staff and regrettably retaining qualified staff for years and years.

Focus will be removed from your core business

Events require focus and expertise – you’re too busy being an expert in your own industry. Working with a national award winning event agency will just highlight a lot of hard work required to make your event a success. You’ll be forced to work with another team of experts, learn things you didn’t know, extend the reach of your expertise and showcase your skill. We get it, you were happy just cracking on, no point shouting about it – the day to day won’t do itself.

Be an event avoider – avoid the ocean of event opportunity, it is vast, deep and full of risk – best to stay safe, grounded and risk-free.

Our Top 13 Haunting Locations for an Event

 

  1. Castle Keep, Newcastle
    Reports of ghostly chanting of unseen monks and disembodied screams heard coming from the gallery are enough to set the scene.
  2. Lumley Castle, Durham
    Famously haunted by the ghost of Lily of Lumley. Reportedly her lifeless body was thrown down the well, it’s said she comes up out of the well each night to walk the castle. Fantastic restaurant too…could murder one of their suppers.
  3. Town Moor, Newcastle
    Once the site of Newcastle’s gallows, all you need is the weather to play ball and blanket the moor in a ghostly mist and you might hear the bloodcurdling screams.
  4. Crook Hall, Durham
    One of Durham’s best-known ghosts, the White Lady of Crook Hall will surely RSVP if you invite her to a ball at her own manor. What a VVIP.
  5. Marsden Grotto, South Shields
    Your event can occur in the pub carved into the cliffs but if that isn’t enough Marsden Bay itself has its very own sea monster – Shoney.
  6. Holy Island, Lindisfarne
    What is spookier than being cut off from the mainland, especially when the causeway is ravaged by ferocious tides.
  7. Tyne Theatre, Newcastle
    The ghost of Bob Crowther a stagehand, sadly killed by a stage prop travelling at high velocity. Bob reportedly pushes past patrons. Make sure you don’t sit in his favourite seat in the stalls.
  8. Hancock Museum, Newcastle
    Apparently a mummy wanders the exhibits at night. And it’s not the comforting mother type…
  9. Lit and Phil Society, Newcastle
    Recent video footage showed a fire door opening on its own accord now some will say this is all hot air…or just a blast of air, but it’s a beautiful venue of its own accord so makes the list.
  10. Tynemouth Priory, Tynemouth
    Expect phantom monks praying at a stone in the graveyard. Towards the cliffs this location also offers extremely vintage air raid shelters, double fright for you to get your fangs into.
  11. Victoria Tunnel, Newcastle
    The picture says it all. Let’s hope your guests don’t suffer with claustrophobia.
  12. Newcastle Cathedral, Newcastle
    With not one but two ghosts, you’ll have enough entertainment for guests.
  13. The Mining Institute, Newcastle
    All dark wood and moody lighting, this is one mysterious venue currently closed for refurbishment. Sure the odd ghoul could float through the walls mind.

Oot and aboot

When did that happen?  Well, since ‘The Meetings Show’ identified BeaconHouse Events as an organiser of meetings, events, conferences or incentives based in the UK or Europe.

We didn’t think that made us particularly special, but as soon as they confirmed that we met their strict qualification criteria we were quickly whisked into a world of VIP and given access to a premium attendance option to ensure we got all there was to offer at the show.

The Meetings Show’ is the premier event for the inbound and outbound meetings and event industry in the UK, taking place on 27-28 June 2018 at Olympia London.

Since its launch in 2012, The Meetings Show (TMS) has become a must-attend exhibition for event, meeting, conference and incentive planners from the UK and Europe. We’re still quite a young company, only four years in operation and going through a period of ‘scaling up’ TMS was the perfect opportunity to focus on future developments for our ever-growing portfolio (100+ events annually).

NewcastleGateshead Initiative had previously encouraged us to attend through our partnership with them. This year we took the plunge to connect with thousands of industry professionals, to source new suppliers, discover the latest innovations and build new networks.

This is my take on what it meant to my business and myself to be a hosted buyer. Hoping that this post might go some way to influencing you to attend that next “will I – won’t I? “ event.

I live my life by targets, and with having two and half days out of the office I set myself a substantial ‘tick list’ to make the most of my time at the show.

Some of the perks of being a hosted buyer included:

  • Access to a personalised online diary where you can organise your attendance in advance by choosing who you want to meet at times that suit you
  • Complimentary return travel (Newcastle – London), coach transfers in London and accommodation (4* Novotel London West)
  • Exclusive access to onsite lounges with lunch and refreshments throughout the event
  • The opportunity to attend exclusive hosted buyer events and network with 1,000 fellow professionals (including a Welcome Buyer Reception at the Science Museum, London)
  • Access to some VERY attractive post-event fam trips / educational tours – which unfortunately I didn’t have availability to attend.

I hopped off the train at Kings Cross, jumped on the tube and arrived in good time at my hotel. Enough time to freshen up then make way to the ‘Hosted Buyers Reception’ at the Science Museum.

Welcomed by smiling staff and the sultry sounds of a saxophonist we were ushered through a very efficient bag search and registration service. My never-ending glass of prosecco joined me as I explored the history of space travel with Buzz Aldrin and the rest of the hosted buyers. Dubai Business Events, sponsors of TMS made sure no one got peckish with tasty canapés circulating throughout the networking drinks reception. The smart casual crowd were in good spirits as we were whisked upwards to take advantage of some exclusive viewings at the Museum. All whilst enjoying yet more food and drink with a very creative and well-staged ‘street food’ style dining experience. By the time the generous cocktails stopped and the last lobster tail was swept away, I was suitably content and well networked – ready to hop on my chauffeured coach with new friends, back to my temporary London pad next to Hammersmith.

Part of being a hosted buyer means you have an obligation to meet at least 16 exhibitors at the event for a series of 20 minute meetings. This is by no means a small feat – with over 700 of the destinations, hotels, venues, DMC’s and technology providers from the UK and around the world showcasing, you need to choose wisely!

So, up early, quick gym sesh to clear the fuzz from the night before (must’ve been something I ate….). This may not be ‘mention worthy’ to many readers, but my hotel room had two hair dryers, I mean that just NEVER happens, both of which were located…Next. To. Mirrors. I’d been in London for 14 hours and I was already starting to feel like I might move here – I was in some kind of wine me, dine me, hair drying paradise.

Bacon sandwich to-go from the too-much-to-choose-from breakfast buffet, back on my carriage and straight to my oh-so-VIP hosted buyers entrance, again very efficient bag search and registration (is the coach needed? I like walking, gives me a chance to explore and up my step count, my hotel was an 8minute walk from the venue and very easy to navigate).

Thought I was clever and efficient booking all my meetings in the morning – giving me the afternoon to explore sessions and outstanding exhibitors. WRONG. TMS is large. It’s not easy to navigate upon initial arrival (and I did my Duke of Edinburgh…GOLD Award), 15 minutes to get what you need from a meeting and 5 minutes to get to your next appointment is not easy, it’s possible, but by lunch time your mouth is cotton and you’re glazing over giving your elevator pitch. Regardless, this blog post is written retrospectively so (spoiler alert) I survived. Pros, I did indeed have the afternoon to network in the endless opportunities to meet and greet, bask in the balmy VIP aura of the Hosted Buyers Lounge and enjoy a delicious lunch whilst reflecting on what I’d learned that morning.

Part of my tick list was to discover ‘alternate’ venues across the UK and identify new trends in technology to help future proof our event planning. These aims stem from what our clients want, why they stick with us and why we retain our position as event creators and leaders. Exploration, discovery and adoption.

Meeting highlights, starting with a nautical theme…interesting and contender hotels and venue spaces, Liverpool’s ‘Rum Warehouse and Titanic Hotel’ and event space and hotel ‘Titanic Belfast’ – I’m bias being home-grown, but Belfast has LOADS to offer these days, hotels galore and some impressive event space to boot. Watch this space for a Belfast focused post soon…

Learning more about badges, smart wearables and printing tech than I ever thought possible in a few hours, I felt like I’d done a crash course and come out an expert. Thanks to a focused morning I already felt like I had new solutions to offer clients, better systems to introduce to our teams and a great new lease of life on how we can modernise and reduce waste on our events. I felt like Richard Ayoade and Captain Planet at the same time. To pre-emptively celebrate my ecological learning I joined the Titanic Belfast team again for a G&T tipple on their stand advertising favourite street scenes from the Big Smoke (Belfast).

Exhibitors are at TMS to impress. There are so many networking events and hosted dinners that you’re never going to feel at a loose end! Choose wisely and try and get in with a host that you’ll learn something from (new destination, hotel group etc) or forge a meaningful long-term relationship with (national and international DMCs, PCOs, etc).

A full English on day two set me up for more chauffeuring and more meetings. Lots of people seem to only attend one day at TMS but I have no idea how they manage to get everything they want from it in only eight hours. I had another full morning of meetings and was transported from the wonders of Leeds with ‘Conference Leeds’ to the hidden gems of Manchester with ‘Marketing Manager’ planning with their helpful teams on how we could expand many of our events into their impressive city offerings. More badge-making tech and a fantastic chat with our faves at ‘Eventbrite’ set the scene for more back office developments to be established when back in the Toon.

Grabbed a quick lunch in the Hosted Buyers Lounge, took advantage of the chilled out furnishings to catch up on some emails then off to learn about ‘the Death of Traditional Conferences’ at just one of the stages at TMS. Then the end of the show, I couldn’t leave without a friendly catch up with NewcastleGateshead Initiative hosting the giant yellow stand with Sage Gateshead and Hilton NewcastleGateshead  – nor am I sure could anyone who attended TMS! I strolled to collect my luggage from the Buyers Lounge (free of charge cloakroom of course), jumped on my coach to St Pancreas with ample time to catch my scheduled train back to Newcastle.

After 50,000 steps and 28 degree heat I feel like I haven’t touched on even half of the experience that was my first hosted buyer adventure. What I can honestly say was that I had a great time, felt well looked after, learned A LOT and definitely mean to return. Really do your research next time you’re off to an event like TMS; you can’t get the most out of an event unless you read all the information available. Ask questions and take the time to soak up the experience. I’m writing this blog on the way back from the event, sitting in my sun drenched carriage I feel fulfilled and excited about the developments that attending TMS has introduced to BeaconHouse Events.

Thanks TMS!

6 Great Reasons to Volunteer in 2018

What’s that? You just heard about this great new series to watch…here’s why you should give up your time instead…

1.ENHANCE YOUR CV

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Your employment prospects will immediately improve, FACT.

Who do you think is getting an interview for that job? Elmo with a one page CV, no experience but ‘likes socialising’ or Anita with volunteering experience at three high profile events including the UK’s LARGEST Pasta Party?

“Oh hello Anita, what’s that? Strong with two sugars…no problem” *Anita settling into her new job.

2. LEARN NEW SKILLS

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You will learn new skills working on events. If you like filing that’s fine, but you could be honing your customer service skills on registration, greeting international speakers with a winning smile, making a dent in your 10,000 steps doing stage management, access to restricted events, learning how backstage events operate or gaining knowledge from inspirational industry speakers…for free.

3. BOOST YOUR CONFIDENCE

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Trying something new by taking on an event volunteer role will expand your horizons, give you a sense of pride and identity, and leave you beaming, glowing or perhaps perspiring after a shift with a great event team.

4. YOU’LL MEET PEOPLE AND MAKE FRIENDS

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We hire friendly. We are a friendly bunch and so are the rest of our recruits it’s a prerequisite. You’ll meet likeminded people and bond over shared experiences. Unless your middle name is ‘Lazy’, we know you’ll fit in.

5. IT’S FUN

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We event hard and party (eat left over conference buffet) harder.

6. IMPROVE YOUR HEALTH

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No, seriously! Research has found that volunteering can boost your immune system and help you sleep better (not just from exhaustion)!

It can be hard to know where to begin if you’ve never volunteered for an event.

Fortunately, we can steer you in the right direction. We offer opportunities to work on a wide range of events from glittering VIP dinners, conferences, exhibitions, festivals (film to wildlife!) and everything in between. We’ll be able to match you with an event that suits your availability and interest area. Volunteering doesn’t have to be a full-time commitment; the odd shift when you are available really makes a difference.

Sign up to hear about our opportunities here:

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At BeaconHouse Events we take your privacy seriously and will only use your personal information to administer your account for volunteering opportunities. Your details will not be shared for marketing purposes.

The BeaconHouse Guide to Making Newcastle Your (event) Home…

We love organising events in and around this beautiful city but if you are contemplating Newcastle as a location for your conference, meeting, AGM or event our city guide has everything you need to know to affirm the ‘toon’ is the perfect backdrop for your event. Let us guide you…

Seven bridges connect Newcastle and neighbouring Gateshead, offering people a great place to live, work and visit. The birthplace of Byker Grove and Gordon Matthew Thomas Sumner (whom non-Geordies may know better as Sting) to the world-famous Greggs pasties, you simply can’t say no to the welcoming native accent. Along with a rich heritage of industry and innovation all whilst being passionate about the future, it is obvious why so many want to ‘gan yem’ to the toon.

With the likes of Sage Gateshead, The Boiler Shop, an array of hotels and other unique venues there are plenty of options to choose from. The fantastic transport links by road, rail and air allows easy access into the city so we are ready to welcome everyone flocking up the A1. You’ll see, it ‘aint grim up North.

NEWCASTLE CASTLE is a must see steeped in 800 years of history (don’t forget to exit via the gift shop).

If you fancy donning a hard hat and travelling beneath the city, book THE VICTORIA TUNNEL tour, a mineshaft-cum air raid shelter is truly extraordinary, but not for the faint of heart.

GRAINGER MARKET covers all your shopping needs, butchers, bakers, a Marks & Spencer Penny Bazaar, patisseries, florists, delicatessens and street food galore.

If you have a thing for tile floors the CENTRAL ARCADE is an Instagram worthy stop off.

WYLAM BREWERY or its full title The Palace of Arts, is a microbrewery hosting gigs, food fests and tours, don’t miss.

The reet canny TYNESIDE CINEMA is unique in the UK, with free Newsreel screenings every day at 11:15 and delicious popcorn to boot.

THE LIT AND PHIL is the perfect spot to take a moment and settle into a book, be inspired by their collection of over 150,000 works of literature in beautifully historic surroundings.

No trip to the North East would be complete without a photo at THE ANGEL OF THE NORTH, spread your wings and #Selfie.

Take a route straight through what is known as parklife…or JESMOND DENE, Lord William Armstrong a Victorian manufacturer kindly diverted a river through the valley and planted the gardens, so we could have a place of outstanding natural beauty in the city.

We love stotties and Broon Ale, but we have so much more to offer in terms of bait. At the COOK HOUSE, you can have lunch in a shipping container which comes with the seal of approval from Michel Roux Jr. Or if you fancy dining in the banqueting hall where Edward III received John Balliol in 1334 then BLACKFRIARS is perfect for locally sourced fare. We have a Michelin starred restaurant (yeah you heard Manchester!), the fantastic HOUSE OF TIDES serves delectable tasting menus on the quayside. PEACE & LOAF gets a mention thanks to the plethora of snacks served along with your meal, mini loaves, amuse bouche, canapés, and palate cleansers, this is fine dining just a little bit cooler and chilled out. And for views we can’t miss out SIX, see the Tyne in its full glory from the sixth floor of the BALTIC Centre for Contemporary Art. We have the best burgers at MEAT:STACK, sensational Chinese at HEI HEI and authentic Neapolitan pizzas at CAL’S OWN. Pack your stretchy trousers.

Radio 4 listeners applaud our beautiful Georgian GREY STREET as the most beautiful in the UK crowned at the top with Grey’s Monument. It is full of restaurants and bars, most notably you can become a gin connoisseur with a visit to DECANTUS and PLEASED TO MEET YOU just off Grey Street, two bars dedicated to the distilled tipple and a great start to any neet out on the toon.

Dates for your Diary

Rolling out the red carpet NEWCASTLE FILM FESTIVAL is set to be a blockbuster of an event this Easter 29 March – 1 April.

If you fancy a day trip, or want to have a wild weekend travel further afield and get WILD AT KIELDER 6 – 7 May

With just a few tit bits having been released, we can’t wait for the full programme of GREAT EXHIBITION OF THE NORTH, 22 June – 9 September.

Start training now and get your place in the world famous GREAT NORTH RUN, Sunday 9 September.

Need to know

Climate: Cold* with a warm welcome
Currency: Pund
Religion: Majority worship at the Church of Shearer
Language: Geordie
When to visit: Any day of the year, we are always open!

*A coat is never required and will culturally be better accepted.

Event Management in Newcastle: A day in the life of an Event & Marketing Manager

Over the past month I have been planning for an international film festival, worked onsite at an #OfficeRocksNE networking event, overseen marketing activity for various charity events, as well as seeking out new venues. Venue finding is such an important element, the clients we work with expect the best and we deliver. If Carlsberg did venue searches…

My day usually starts at around 8.45am. I begin by checking through emails and tasks via our project management software Basecamp. I have quite a task list to get through today. Firstly, I need to send out some enquires to suppliers. I am researching award trophies for the aforementioned Newcastle Film Festival. It is a blockbuster of an event which was dreamed up a long time ago, in a galaxy far, far away by the inspirational Jacqui Miller-Charlton, and trust me it’s going to be out of this world. The date for your diary is 29th March – 1st April 2018. I’m so excited for you to see what the team has been planning and you can find out more on the website.Once I find a supplier suitable for the job of creating awards to rival the Oscars, we’ll send a proposal to the client to choose from with our recommendations.

Next, I pop my marketing hat on (it’s sparkly – naturally). We are currently recruiting for a couple of new positions, Event Coordinator and a maternity cover Event Manager, so I’m making plans on how we will advertise. I take time to create content that can be used over social media and in a newsletter to the team of lovely volunteers and event staff we’ve worked with on previous events. (Deadline is Wednesday 8 November if you are on the hunt)

LUNCHTIME!

Morning over and it’s lunchtime. We are based at Hoult’s Yard, so enter – Yard Food. Their ‘sammiches’ and soups are the hearty fuel that fires the BeaconHouse team engines.

2pm: This afternoon I’m looking at a newsletter for a charity event we produce with The Chronicle Sunshine Fund, Celebrity Question of Sport,. It will be held at the Hilton NewcastleGateshead on the 30th November with some pretty special guests. I create some copy for the newsletter, edit a template that my colleague Bex, the Event Manager on that project had already started, then send over for final approval. We’ll schedule the newsletter to hit that afternoon or for mid-morning the following day as we are targeting a list of business emails.

Tonight we have the #Dynamites17 Award Dinner, my colleagues have been onsite at the venue all day. I’m heading over at 4pm to lend a hand. I’ll be taking over the client’s social media to live tweet the winners. Before leaving the office, I flag any emails that need a response tomorrow and update Basecamp, satisfyingly ticking off tasks completed, and updating any outstanding duties.

Upon arriving at Newcastle Civic Centre I get stuck in with the team, adding the finishing touches to the tables, making sure each setting is perfect. Then we take a moment check off all jobs on the event schedule led by Clare who is running this event. Next up it’s the ever-so-glamorous quick change in the loos to be ready to receive sponsors, award shortlistees and guests to the event.

Once the champagne reception is complete and guests are sitting, the first accolades are awarded. I observe the action in the room and provide commentary on twitter and engage with conversations occurring on the event hashtag. Twitter is excitingly busy with chat regarding the hosts spectacular on-brand orange suit! Being super organised, I have all sponsor and potential winner tags ready to go as it’s essential we tag the correct accounts in a timely manner. Dinner is served to the guests and the events team re-group upstairs for some slightly less fancy fare. At this point I’m able to excuse myself, while my colleagues continue providing onsite management and merriment until the early hours.

Working in events isn’t for everyone. You need to gear up for seriously hard work, have a level head, expect the unexpected, don some comfy heels…but wow… it also has its perks, seeing your client smile after a year of preparation, working in amazing spaces, learning new skills every day, being part of a team that really cares about what they do, NEVER having the Sunday blues, and the FREE food helps! It certainly is the job of a lifetime for a to do list loving type like me.