Conference: The Future of Construction Product Marketing
‘The Future of Construction Product Marketing’ forum attracted almost 200 leaders from the construction industry to the IET in Birmingham in February 2020 to an exclusive invitation only event.
BeaconHouse Events helped NBS structure a programme that would engage their attendees and demonstrate product improvement and digitisation – creating a platform for change, debate, discussion and networking. Keynote speakers included Dame Judith Hackitt (Government Advisor, Building Safety Regulations), Michael Saunders (Bank of England) and Jonathan MacDonald.
This wasn’t the first event that NBS had hosted an event, but it was the first time they had brought in an external event management company to support the delivery. NBS led on marketing the event to their extensive network, BeaconHouse, working closely with the internal events team did the rest. Support included venue liaison, audio visual management, speaker and programme curation, branding and supplier management. The event was a huge success far exceeding expectations in regards to number of attendees and the feedback was extremely positive particularly surrounding learning opportunities, networking and quality of keynote speakers.