IHG After Party

InterContinental Hotels Group After Party
June 2016, BALTIC Centre for Contemporary Arts

Such an exciting project! IHG tasked us with creating a ‘wow factor’ event for their national sales representatives meeting taking place in NewcastleGateshead. With only two weeks to create the event concept and actually form the event to exceed their expectations the pressure was on – luckily we work well under pressure! Working alongside the international committee at IHG we created a festival feel event for the group incorporating a walking tour with a difference to get guests from their hotel to the BALTIC. The walking tour included hiring medieval guards to welcome guests at the castle in Newcastle, stopping at the Quayside Seaside for some award winning canapés and entertainment at Riley’s Fish Shack and a drone shot over the iconic and ‘corporate coloured’ Gateshead Millennium Bridge. Upon arrival at BALTIC the party really started! Guests were welcomed by acoustic music and regionally themed snacks and drinks before being led to the Riverside Terrace to enjoy views over the Quayside whilst enjoying live music from The Baghdaddies and street food provided by Fresh Element. The room was adorned with fresh herbs, potted plants, paper lanterns and a host of hurricane lanterns and candles to bring the outdoors in and help guests feel like they could make the most of a festival event whilst avoiding the rather damp weather!