Barilla Pasta Party (Great North Run)
September annually, Mill Road car park, Gateshead
BeaconHouse Events are delighted to be the event management team behind the Barilla Pasta Party, an integral part of the Simply Health Great North Run weekend. The latest instalment of the event brought over 22,000 people to the Gateshead Quayside to enjoy great international food, sporting activities and live entertainment as well as front row views of the action packed Great CityGames. The family friendly Pasta Party gives visitors the opportunity to celebrate all things Great North Run, with a huge indoor and outdoor exhibition space featuring retail stands and a range of free samples. Crowds are entertained with dance, live music and interviews with elite athletes and celebrity runners. Involvement from the lead sponsor Barilla meant the Pasta Party was perfect place to grab some complimentary pre-run Barilla pasta with sauce, and share excitement and well wishes with fellow runners via the signing wall. Plans are already in motion for the UK’s biggest Pasta Party for 2018 and we are excited to build on the continuing success of the event.
“Catherine and the team at BeaconHouse Events have been helping deliver the Great North Run Pasta Party alongside the Great Run Company for over 10 years. They work tirelessly to help improve and grow the event each year, succeeding to help attract over 22,000 people to the Gateshead Quayside, getting visitors to the region geared up for the World’s largest mass participation half marathon. The team at BeaconHouse are effectively an extension to our team at GRC, managing event logistics which encompass liaison with local councils (Newcastle and Gateshead), health and safety, exhibition management, crowd control, supplier contracts, budget management and all issues in between. We would struggle to deliver the event without them, we are confident that the event is in safe hands and that no challenge is ever too daunting for them. It has been a great ten years, delivering service with a smile and we look forward to continuing our Pasta Party journey with them as the event continues to grow.”
John Douglas, Great Run Company